Want the London look? Extend the wear of any foundation for up to 8 hours so your makeup never lets you down with Lasting Finish Primer from Rimmel London. Our first wear-enhancing primer goes on nice and smooth—almost like a lotion—smoothes your skin and instantly adds radiance. It minimizes pores and imperfections so makeup glides on easily and evenly. Best of all, it continuously replenishes your skin's moisture, meaning your makeup feels light and comfortable all day. This ultra-hydrating primer makes foundation look great (especially on dry skin!) Perfect before setting your face for the office or a night out. Apply a small amount before applying foundation for a dewy, natural base. It absorbs easily and creates a nice, smooth base for foundation to adhere to. For extra moisture that allows foundation to apply more easily and last longer, Lasting Finish Primer from Rimmel London is a must-have! A lovely gift for your girlfriend, sister, or even your mother! Rimmel London is an inner confidence that our look is always cool, irreverent, never predictable, and always evolving. Rimmel isn't perfect or intimidating, it's like London: young, urban, eclectic, and edgy. It's an expression without rules, it's real, and it's accessible. Get the London look.